Galleria Campari invites visitors to discover how an iconic Milanese brand has shaped the history of advertising, creativity and the Italian aperitif.

A dynamic, multimedia corporate museum that tells over 160 years of art, advertising and creativity, from the Belle Époque posters to the avant-garde movements of the twentieth century, from the famous Carosello television commercials to contemporary design, celebrating the deep connection between Campari, art and Milan.

Located within the Campari Group Headquarters in Sesto San Giovanni, Milano, the building designed by Mario Botta embraces the historic 1904 Liberty-style factory. The Gallery houses a selection of works from the Campari Historical Archive, including graphic works by renowned artists such as Cappiello, Dudovich, Nizzoli, Depero and Munari, alongside television commercials, design objects and archival materials documenting the evolution of the brand's identity.

Since 1 January 2026, Ad Artem has been the Gallery's official educational partner.

• Viale Antonio Gramsci 161, Sesto San Giovanni (MIilano)