A guided journey through the Campari Gallery to discover the Campari world, where art, creativity and the culture of the Italian aperitif have been intertwined for more than 160 years. Through iconic posters, original sketches, Carosello television commercials, design objects and landmark advertising campaigns, visitors explore the evolution of the brand's visual identity and the contribution of renowned artists who transformed advertising into a creative language that has shaped the collective imagination.

The tour also tells the story of Milan, social life and the Italian aperitif ritual, of which Campari has become one of the world's most recognizable symbols.

With Ad Artem, guided tours can also be arranged outside regular opening hours, subject to availability.

Attenzione!

• Gruppi di massimo 25 partecipanti