About us

Ad Artem is a Milanese company active since 1993 in the sector of cultural heritage enhancement. We support cultural institutions, from museums to exhibition organizers, from public to private companies, in the realization of cultural projects: Picasso, Raphael, Michelangelo, Caravaggio, Leonardo are just some of the greats of art that we have made familiar to the non-expert public to work.

The main objective of our daily work is the cultural dissemination at all levels: from the adult public to tourists to students of all levels, families with children, VIPs, institutional guests of the organizations and companies we collaborate with.

Every day we organize guided tours in different languages, conferences, educational workshops at the monuments, museums and exhibitions of Milan and Lombardy: there were approximately 2000,000 participants in our initiatives in 2023, for a total of over 8,100 activities.

An impressive fact, which originates from the care we reserve for each initiative, from the increasingly widespread provision of opportunities for in-depth study before or after the visit, from the enthusiastic and competent contribution of our didactic operators, tourist guides and designers, selected for their passion and knowledge of the history of art and followed every day in their professional growth.

For over 30 years we have been repeating: art and culture feed minds, we live together the passion for art!


Cultural projects
We study and implement initiatives for the fruition of the artistic and cultural heritage, from content to marketing from communication to operational management
Educational projects
We support museums and exhibition organizers by creating fruition projects for different audiences
We create guided tours, experiential paths, conferences, animated visits, playful visits, workshops, worklabs, campuses, cultural walks. We promote activities throughout the territory of northern Italy with targeted communication and direct marketing actions.
Special and corporate events
We organize cultural events for different audiences, especially for companies. We enhance the artistic and cultural heritage with special dedicated openings.
Partnership projects
We collaborate with public authorities, universities, schools by studying projects for the training and orientation of students or for the training of teachers
Cultural promotion and direct marketing


Adriana Summa | founder
Elena Rossi | company partner manager
Carlo Belli | operations manager
Cinzia Becatti | booking office
Cecilia Braghin | booking office
Giacomo Maestrelli | booking office
Elia Radico | booking office
Federica Ratti | booking office
Caterina Rota | booking office and didactic operator
Michela Boerchi | coordination of didactic operators and tour guides
Matilde Fiorini | comunication
Roberto Gessi | comunication
Marco Apostoli | administration
Furio Bringhenti | didactic and planning operator
Maria Luisa Deambrogio | didactic and planning operator
Laura Ferrara | didactic operator and tour guide
Elisabetta Realini | didactic operator
Martino Vergnaghi | didactic operator and tour guide

  • Basilica of Sant'Ambrogio
  • Cenacolo Vinciano
  • Milan
  • Museo del Novecento
  • Pinacoteca Ambrosiana
  • Sforza Castle
  • View all