An educational tour designed for students of art, graphic design and visual communication. The visit explores the origins of modern advertising, the relationship between businesses and artists, and the evolution of advertising languages and media—from preliminary sketches to posters, from the famous Carosello television commercials to artists' books and contemporary design projects.

An opportunity to discover more than 160 years of visual communication history through creativity, innovation and corporate culture.

Recommended for: art high schools, graphic design schools and vocational institutes.

• Maximum 25 participants per group.